DE LA CERDA ESTUDIO is responsible for collecting your personal data, the use that is given to them and their protection.

In accordance with the provisions of the Federal Law on Protection of Personal Data Held by Private Parties (hereinafter referred to as the “Law”) and its Regulations, we allow ourselves to ask you to carefully read the Terms and Conditions contained in this Privacy Notice ( the “Notice”), since this Notice contains the terms and conditions applicable to the Personal Data collected by DE LA CERDA ESTUDIO, in the event that you grant your consent. Your personal information will be used to provide the services and products you have requested, inform you about changes in them and evaluate the quality of the service we provide you.

As a normal part of its activities, and in accordance with its lawful corporate purpose, DE LA CERDA ESTUDIO in some cases collects and stores information considered as Personal Data, in terms of the Law and, therefore, said Company is a subject regulated by the herself. The Personal Data that you provide to the Responsible Party, or those that are generated through visits to the DE LA CERDA ESTUDIO site, will vary in each specific case depending on your activities on the site, and will be the following:

A. In case of entering comments through the contact form: when using this functionality, only the following Personal Data will be collected and stored: a) General Data: Full name (the one you provide), your email and any other that You enter in the comments. In all cases, the accuracy and veracity of the Personal Data collected will be yours, since it is you who has access to your profiles on Social Networks and who enters your nickname. B. In all cases, when entering the DE LA CERDA ESTUDIO Site, data will be collected through Cookies and Web Beacons. These elements collect the IP address, your browser type and operating system, the Internet pages you visit, browsing and consumption habits and patterns, the links you follow and the site you visited before entering ours. Of all the Personal Data mentioned above, a user profile is created, which is used for the purposes described below.

Sensitive Personal Data. DE LA CERDA ESTUDIO does not collect Sensitive Personal Data. Your Personal Data will be used and processed for the purposes that are strictly described below: A. Primary purposes. a) In case of filling out the contact form, to contact you, resolve your doubts and propose a proposal or possible commercial relationship, based on your needs or those of the company you represent. B. Secondary purposes. a) To identify you, locate you, communicate, contact you, send you information, as well as its statistical and scientific use (metric analysis); b) To develop, by itself or through its affiliates or any third party, studies on the interests, behaviors and demographics of the Holders, in order to better understand their needs and interests, and offer better news services; c) To improve our business strategies and initiatives; d) To analyze the Internet pages visited, the searches carried out by the Holders, as well as to improve our offer of content and articles, including their personalization, presentation, programming and services; e) To send information via email regarding relevant news or events.

DE LA CERDA ESTUDIO will not transfer your Personal Data without your consent, although it may use them for purposes that depend on third parties, such as statistics and the sending of newsletters, without any transfer of said Data. If you do not consent to your personal data being transferred under the terms indicated in this privacy notice, you can request it in your support account.

The temporality of the handling of Personal Data will be indefinite from the date on which you provided them to the Responsible, and of course you may object at any time that you consider appropriate, for the purpose of blocking and canceling them. Once you provide the Responsible Party with your Personal Data by any means, we declare that these will be kept in a CRM system of the file of the site itself, access to which will be limited only to the Responsible. Your personal data will be processed at all times in a lawful manner and observing the principles of Legality, Consent, Information, Quality, Purpose, Loyalty, Proportionality and Responsibility, in compliance with the provisions of the Law.

Any questions about this Notice, about your Personal Data and its treatment, or about how to exercise the rights described below, we can answer by email hola@delacerda.com.mx from Monday to Friday from 9:00 a.m. to 6:00 p.m. hours on business days, as applicable. You will at all times have access to your Personal Data and / or Sensitive Data, either to request its rectification, cancellation, opposition or revoke your consent, in accordance with the provisions of the Law (the “ARCO Rights”), in the form written or electronic, through the procedure that you will find here. You should direct your request carefully to DE LA CERDA ESTUDIO or, to the electronic address [hola@delacerda.com.mx] The following must be attached to said request: a. Photograph or scan of your official identification with photograph and autograph signature or, if you are acting on behalf of someone, also attach a copy of the notarized power of attorney and / or registered with the corresponding Public Registry and, where appropriate, the articles of incorporation. b. Scan or photograph of proof of address. In the writing you must: i) Indicate your name or business name and provide a physical address for the dispatch of the response, communications, documentation and responses; ii) Let us know the Personal Data that you want to access, or want to be rectified, canceled, revised, as well as to oppose the treatment or revoke your consent; iii) State whether they know or remember the purpose for which they were contributed and the name of the Responsible to whom they were delivered; and iv) Establish your request in a clear, respectful and concise manner, as well as express any other information or document that facilitates the location of your Personal Data. The Responsible Party will have a period of twenty days, counted from the receipt of the request, to resolve it or request further information. In the event that your request is appropriate, because you proved your personality and your Personal Data could be found in our database, it will be executed within a period of no more than fifteen days. The Responsible Party will keep you informed of the process at all times that you request it. The response and access to your Data, as well as the supporting documents, may be delivered to you, after proof of identity and / or personality, through copies certified by the company and its legal representative, electronic documents or simple copies. Whenever the request is made through electronic means, preference will be given to said means for sending responses and resolutions. In the event that the Responsible Party requires to use your Personal Data for purposes other than those indicated in this Privacy Notice, it will contact you either in writing, by telephone, electronically, or by any optical, sound, visual or other means that technology allows now or in the future and will explain the new uses that it intends to give said information in order to obtain your consent